Elowen | Women's Plaid Button-Up Cardigan

"Solid coat. Actually warm."

"I've bought from a lot of places over the years trying to find something that doesn't scream "trying too hard" or "given up". This is the first brand that's nailed both my size and my style in one go. The wool coat especially, it's been worn almost weekly since October and still looks brand new."

"Good quality, fast delivery."

"I'm 58 and it's genuinely hard to find clothes that feel stylish without being too young or too old. This gets it exactly right, without trying too hard either way."

"Quick, easy exchange. No complaints."

"My wife bought me a jumper for my birthday and I was fairly sceptical, I don't usually like what she picks. This one I've worn every week since. Good weight, doesn't itch, holds its shape after washing. She's since ordered me two more in different colours and honestly I'm not complaining anymore."

"Ordered chinos for a trip down to Cornwall. Held up fine through a week of walking, didn't need ironing once we got there, which mattered more than I expected."

"He actually noticed. That's rare."

"I don't usually leave reviews but this deserves one. The packaging alone felt considered, no unnecessary plastic, everything folded properly. Then the coat itself turned out to be even better than the photos, which almost never happens when you order online. Already recommended it to two friends."

"Comfortable enough for a full day on my feet at work, smart enough that nobody would guess. That combination is harder to find than it should be."

"Third order, zero complaints."

"I'm fairly hard to shop for, tall, broad through the shoulders, most things either fit through the body and stop short at the sleeve, or fit the sleeve and hang everywhere else. This is the first place where a jumper has actually fit both at once. Ordered a second one before the first even arrived."

"Returns were painless, credit landed within two days of dropping it off. More stores should work like this."

"No alterations needed. Finally."

"I was genuinely reluctant to spend this much on a coat, but it's been worn almost daily since November and shows no sign of wear. Held up through rain, wind, being stuffed into an overhead locker on a flight. At this point it's paid for itself several times over and I've stopped feeling guilty about it."

"Arrived in two days, ahead of a Lake District weekend. Comfortable enough that I've barely taken it off since."

"Good fit, no complaints."

"What arrived matched exactly what I saw online, colour and all, which is rarer than it should be when ordering clothes on the internet. Goes with almost everything else I own already, so it's had more wear in a month than most things I've bought in the last year combined."

"Wore mine every weekend since they arrived. Ordered a second pair myself, no prompting needed."